I'm a seasoned social media professional with over 3 years of professional experience cultivating authentic brand presence across platforms.
My expertise spans organic social media strategy, influencer partnerships, and content creation that resonates with target audiences. I've developed and executed campaigns that drive engagement, build community, and deliver measurable results. Through strategic influencer collaborations, I've amplified brand reach while maintaining consistent messaging. My content creation approach balances creativity with data-driven insights to capture attention in crowded feeds.
I thrive in dynamic environments where I can leverage my skills to transform social channels into powerful brand storytelling platforms.
Integrated Marketing Campaigns - Outdoorsy
I contributed to several Integrated Marketing Campaigns for Outdoorsy. The most prominent include America’s Best Summer Job, One Million Trips, and Generations in the Wild. I also have experience contributing to various seasonal campaigns to coincide with high booking windows.
America’s Best Summer Job
I helped promote, organize and lead Outdoorsy’s America’s Best Summer Job contest in April - August 2024. Once a winner was chosen for America’s Best Summer Job, I created a content shot list based on key themes, planned a detailed route through 5 states and 9 National Parks, and managed the content that the winners captured during their month long road trip.
Accounts Reached: 211,923
One Million Trips
Outdoorsy celebrated its One Millionth Trip in June 2023. I helped organize an integrated marketing campaign that included a social media giveaway with 5 other partner brands, including Backcountry, Solo Stove, The Dyrt, Merrell, Kuju Coffee, and Shar Snacks. Over a month, I generated 9 posts, several story slides per week, and helped document the family who was chosen to take an RV trip to celebrate the milestone.
Accounts Reached: 96,460
Generations in the Wild
Outdoorsy’s first independent research report, Generations in the Wild, launched in May 2024. I was responsible for interviewing event attendees at Overland Expo West about some of the report’s main themes and editing them into a series of reels for social media. The reels not only helped humanize the data, but also made the content more digestible and engaging for social media.
Accounts Reached: 11,877
Influencer Marketing - Outdoorsy
I'm experienced in cultivating relationships with content creators who authentically embody a brand’s values and expand brand awareness and engagement.
In 2024, I orchestrated four influencer trips, managing everything from itinerary planning and creative direction to post-production edits and performance analytics. Each creator received a customized discount code, allowing for precise ROI tracking. These campaigns delivered exceptional results, with revenue exceeding trip investments by 42% across the year.
Building on this success, I expanded our influencer program in early 2025, collaborating with six key partners from January through March. This refined approach generated an impressive 145.3% return on investment in Q1 alone, demonstrating ability to identify high-performing partnerships and scale successful strategies for maximum brand impact.
Accounts Reached: 75,250
Interactions: 4,874
Reel Views: 119,315
Accounts Reached: 499,774
Interactions: 63,201
Reel Views: 686,084
Accounts Reached: 13,670
Interactions: 543
Reel Views: 17,294
Accounts Reached: 45,404
Interactions: 2,593
Reel Views: 57,730
Accounts Reached: 5,616
Interactions: 285
Reel Views: 7,644
Accounts Reached: 47,150
Interactions: 1,943
Reel Views: 60,769
Organic Social Media - Outdoorsy
I bring comprehensive expertise in organic social media management, with experience from creative conceptualization to performance analysis. My skillset spans storyboarding compelling narratives, capturing high-quality video content, crafting engaging reels, and delivering data-driven reporting that informs strategy.
Since December 2023, I've successfully managed Outdoorsy's complete ecosystem of social platforms, including Instagram, Facebook, TikTok, Pinterest, X (Twitter), and occasionally LinkedIn. Additionally, I spearheaded the creation and growth of Outdoorsy Hill Country’s Instagram page.
Accounts Reached: 36,133
Interactions: 1,421
Reel Views: 50,487
Accounts Reached: 28,257
Interactions: 1,096
Reel Views: 31,246
Accounts Reached: 19,083
Interactions: 1,819
Reel Views: 26,509
Personal Social Media - Blue the Bus
In 2020, I converted a retired 2004 Bluebird School Bus into a tiny home on wheels. Throughout this hands-on project, I documented each step of the renovation process and travels, organically building an engaged online community. This immersive experience became my gateway into digital storytelling.
As my following grew, I gained valuable insights into social media's power to forge meaningful connections and build community. This personal project evolved into a masterclass in content creation, audience engagement, and authentic brand building - foundational skills that now inform my professional approach to social media strategy.
Reel Views: 161,000
Likes: 1,954
Comments: 21
Reel Views: 30,700
Likes: 383
Comments: 13
Reel Views: 15,000
Likes: 501
Comments: 22
Social Media Growth
From December 2023 to March 2025…
I grew Outdoorsy’s Instagram following by 10.02% which equated to 24,453 new followers.
I grew Outdoorsy’s Pinterest following by 8.26% which equated to 578 new followers.
I grew Outdoorsy’s LinkedIn following by 33.44% which equated to 11,553 new followers.
From May 2023 to March 2025, I grew Outdoorsy Hill Country’s Instagram account from zero to 3,184 followers.